Çäðàâñòâóéòå.
Äëÿ âñòàâêè flash êîíòåíòà â html ñòðàíèöó ÿ èñïîëüçóþ iobject.js:
Êîä
function showFlash(o){
    var bg,q,s,v;
    if(o.bgcolor){bg=o.bgcolor;}else{bg="#FFFFFF";}
    if(o.quality){q=o.quality;}else{q="high";}
    if(o.scale){s=o.scale;}else{s="noscale";}
    if(o.ver){v=o.ver;}else{v=6;}
    var str='<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version='+v+',0,0,0" ';
    str+='id="'+o.id+'" ';
    if(o.base){str+='base="'+o.base+'" ';}
    if(o.align){str+='align="'+o.align+'" ';}
    str+='width="'+o.width+'" height="'+o.height+'"><param name="movie" value="'+o.name+'"/><param name="bgcolor" value="'+bg+'"/><param name="quality" value="'+q+'"/>';
    if(o.flashvars){str+='<param name="flashvars" value="'+o.flashvars+'"/>';}
    if(o.allowScriptAccess){str+='<param name="allowScriptAccess" value="'+o.allowScriptAccess+'"/>';}
    if(o.salign){str+='<param name="salign" value="'+o.salign+'"/>';}
    if(o.wmode){str+='<param name="wmode" value="'+o.wmode+'"/>';}
    str+='<param name="scale" value="'+s+'"/><embed type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" id="'+o.id+'-embed" src="'+o.name+'" bgcolor="'+bg+'" ';
    if(o.flashvars){str+='flashvars="'+o.flashvars+'" ';}
    if(o.swLiveConnect){str+='swLiveConnect="'+o.swLiveConnect+'" ';}
    if(o.allowScriptAccess){str+='allowScriptAccess="'+o.allowScriptAccess+'" ';}
    str+='quality="'+q+'" ';
    if(o.base){str+='base="'+o.base+'" ';}
    if(o.wmode){str+='base="'+o.wmode+'" ';}
    if(o.salign){str+='salign="'+o.salign+'" ';}
    str+='scale="'+s+'" width="'+o.width+'" height="'+o.height+'"></embed></object>';
    document.writeln(str);
}



Äàëåå âñå ýòî äåëî íå õèòðî âñòàâëÿåòñÿ â html:
Êîä
<html>

<head>
  <title></title>
  <META HTTP-EQUIV="Content-Type" content="text/html; charset=UTF-8">
  <script language="JavaScript" type="text/javascript" src="iobject.js"></SCRIPT>
</head>
<body>

            <div align="center">
            <script language="JavaScript" type="text/javascript">
                /*
                    Îïèñàíèå àòòðèáóòîâ:
                    Àâòîìàòè÷åñêèå:
                        align        - HTML âûðàâíèâàíèå (íåîáÿçàòåëüíûé)
                        allowScriptAccess - âçàèìîäåéñòâèå ìåæäó flash è html. Çíà÷åíèÿ: never | always | sameDomain (íåîáÿçàòåëüíûé, ïî óìîë÷àíèþ sameDomain) Flash Player 7 è âûøå
                        bgcolor        - öâåò ôîíà ôëåøà (íåîáÿçàòåëüíûé, ïî óìîë÷àíèþ áåëûé)
                        height        - âûñîòà ôëåøà
                        id            - id object (íåîáÿçàòåëüíûé)
                        name        - èìÿ ôàéëà
                        quality        - êà÷åñòâî (íåîáÿçàòåëüíûé, ïî óìîë÷àíèþ high)
                        salign        - Stage.align (íåîáÿçàòåëüíûé)
                        scale        - ìàøòàá (íåîáÿçàòåëüíûé)
                        swLiveConnect - çàãðóçêà JAVA ïðè ïåðâè÷íîé çàãðóçêå Flash Player (íåîáÿçàòåëüíûé, ïî óìîë÷àíèþ false) òîëüêî äëÿ embed
                        width        - øèðèíà ôëåøà
                    Ïîëüçîâàòåëüñêèå:
                        base        - öâåò ôîíà ôëåøà (íåîáÿçàòåëüíûé)
                        flashvars    - ïåðåäàâàåìûå ôëåøó ïåðåìåííûå (íåîáÿçàòåëüíûé)
                        ver            - ìèíèìàëüíàÿ âåðñèÿ ôëåø-ïëååðà (íåîáÿçàòåëüíûé, ïî óìîë÷àíèþ 6)
                */
                var o = {};
                //// Àâòîìàòè÷åñêèå
                //o.align = "top";
                //o.allowScriptAccess = "sameDomain";
                //o.bgcolor = "#191970";
                o.height = "240";
                o.id = "id ";
                o.name = "intro.swf";
                //o.quality = "êà÷åñòâî";
                //o.salign = "top";
                //o.swLiveConnect = "true";
                o.width = "843";
                //// Ïîëüçîâàòåëüñêèå
                //o.base = "";
                //o.flashvars = "";
                //o.ver = "";

                //// Ïîêàçûâàåì ôëåøêó
                showFlash (o);
            </SCRIPT>
    </div>
</body>

</html>


Äîëæåí ñêàçàòü ÷òî âñå ðàáîòàåò ïðîñòî âåëèêîëåïíî è â IE è â FF,
íî òîëüêî ïðè óñëîâèè, ÷òî flash player óñòàíîâëåí íà êîìïüþòåðå êëèåíòà (ðå÷ü î IE).
Åñëè ïåðåä òåãîì <script> âñòàâëÿòü div ñ ïðåäëîæåíèåì óñòàíîâèòü flash player (ïðèìåðíî êàê ñ swfobject'oì), òî ýòîò div âûëàçèò äàæå åñëè ó êëèåíòà åñòü flash player.
Ïîäñêàæèòå ïëç, êàê ïðåäëîæèòü óñòàíîâêó flash player' à êëèåíòó (èñïîëüçóÿ êîä, ïðèâåäåííûé âûøå)